The Financial Health of New Brunswick
How Rising Costs Are Outpacing Wages in New Brunswick
New Brunswick households are contending with the second-highest inflation rate of any Canadian province even as unemployment climbs, a combination that squeezes take-home pay from both directions at once. House prices, by contrast, barely moved over the past year, and insolvency filings continue at a steady clip province-wide.
Economy and income
- 7.3%Unemployment rateAugust 2026
- 4.6%Inflation, past 12 monthsJuly 2026 · national 3.9%2nd highest of 10 provinces
- $65,100Median after-tax incomeFamilies and individuals, 2024
- 0.0%New home prices, past 12 monthsJuly 2026 vs July 2025 · national 0.1%5th highest of 10 provinces
Insolvencies in the past year
3,609consumer insolvencies filed in New Brunswick12 months to June 30, 2026
Why New Brunswick's Economy Puts Pressure on Residents
A shifting business landscape
- 17,705Active businessesMay 2026
- 760 closing / 758 openingBusiness closures vs. openingsclosures modestly outpacing new openings (16,934 continuing, 259 new entrants)
- 9,300Job vacanciesJune 2026, a 2.7% vacancy rate across 336,155 payroll positions
Forestry sector strain, tied in part to U.S. tariffs
Arbec Forest Products shut down its Miramichi OSB mill for six weeks in August 2025, citing "inventory adjustment" and tariff-hit U.S. exports; 29 of the roughly 113 jobs initially affected were ultimately eliminated permanently. Separately, the New Brunswick government committed up to $15 million a year over three years (announced February 2026) to help Irving Paper Ltd. stay competitive in Saint John, after that mill had already cut 140 jobs in February 2025. Both are flagged as forestry/pulp-and-paper sector pressure that extends beyond a single event, though the supporting evidence for a broader sector-wide strain falls outside this page's strict data window and is included here as context, not a headline claim.
Insurance costs
- $1,155 CADAverage annual auto premium2024, New Brunswick's own insurance regulator describes this as the second-lowest in Canada
- $900 CADAverage annual home premiumJanuary 2025
Taxes
New Brunswick's combined federal-plus-provincial top marginal income tax rate is 52.5% (33% federal + 19.5% provincial, on income above $193,861). Sales tax is a combined 15% HST. Property tax, unlike in the U.S., is set municipally in New Brunswick, not provincially. There's no single province-wide rate to report.
Minimum wage falls well short of a living wage, but New Brunswick is one of the few provinces with a clean, province-wide figure
- $15.90/hrMinimum wageeffective April 1, 2026, lowest in Atlantic Canada, third-lowest nationally
- $24.77/hrLiving wage, province-wideHuman Development Council (Saint John), 2025
- $26.05/hrLiving wage, Fredericton (reported individually)2025
Unlike Ontario and most other provinces, New Brunswick's Human Development Council publishes a genuine province-wide living wage figure, one of only four Canadian jurisdictions with a true provincial rollup, alongside city-level detail. It's a cleaner data point than most of the regional patchworks elsewhere in the country. By that measure, New Brunswick's minimum wage sits nearly $9 an hour below the province-wide living wage: the minimum wage covers only about 64% of it.
Childcare: a genuinely unsettled situation
New Brunswick's own reported average fee at designated early-learning-and-child-care facilities is $12.83/day, down from a pre-agreement baseline of roughly $25.66/day, about a 50% reduction. Set-fee maximums vary by region and age: $16-18/day for preschool-age children and $19-21/day for infants. The province had committed to reaching a $10/day average by March 2026 under the federal CWELCC agreement; that target date has now passed without a confirmed reduction to $10/day, and current set fees remain above the goal.
A weaker safety net if you lose your job, and it depends on where in New Brunswick you live
New Brunswick has three Employment Insurance economic regions, with current regional unemployment rates ranging from 5.4% (Madawaska-Charlotte) to 10.4% (Restigouche-Albert), a gap wide enough that a single province-wide number would understate real differences. Benefit duration ranges from 14 to 45 weeks and the hours required to qualify range from 525 to 700, both depending on region. The maximum weekly benefit is a flat $729 nationally.
Disaster history
Flooding is New Brunswick's most common historical disaster type (111 cumulative events, 1900-2022). This is a 122-year historical total, not a current-risk indicator. It's dominated by very old events and shouldn't be read as reflecting today's risk level.
Who's Feeling the Strain
Renters
- 28%Cost-burdened renters (30%+ of income on rent)2021 Census, 5.2 points below the national renter rate of 33.2%
Food insecurity
- 28.2%Total food insecurity rate2025, more than one in four New Brunswick households
- 6.8%Severe food insecurity rate2025
Getting around
- 70.4%Drove/commuted by car2021 Census, 12.1 points above the national average of 58.3%
- 1.2%Public transit2021 Census, well below the national average of 5.8%
- 15.9%Worked from home2021 Census
Broadband access
- 95.8%Overall broadband accessyear-end 2024
- 91.6%Rural broadband accessyear-end 2024, a 4.2-point urban/rural gap, among the smallest of the 10 provinces
Credit health has no province-wide score, but debt loads, delinquency, and fraud complaints do
Neither Equifax Canada nor TransUnion Canada publishes an average credit score for New Brunswick, or for any province: a genuine, confirmed gap, not a research shortfall; there's no Canadian equivalent to Experian's U.S. 'Consumer Credit Review,' which does publish a national average score. What is available is non-mortgage debt: New Brunswick consumers carried an average of $23,509 in non-mortgage debt as of Q2 2026, up 3.00% year-over-year. Delinquency on that balance is unusually good news for the province: Equifax's non-mortgage 90+ day dollar-delinquency rate fell 9.47% year-over-year, the largest improvement of any of the 10 provinces, though TransUnion's broader consumer 90+ day delinquency measure was essentially flat (+1 basis point) and mortgage-adjacent 60+ day delinquency ticked up slightly (+2 basis points).
Fraud and identity-theft complaints reported to police ran at 544.69 per 100,000 residents, a real, current, New Brunswick-specific figure from Statistics Canada's police-reported crime data. Two other pieces of the credit picture (score-band distribution and average card balance) exist only as national figures, not province-specific ones.
Your Legal Rights & Protections in New Brunswick
Payday lending is legal, licensed, and capped
New Brunswick caps the cost of a payday loan at $14 per $100 borrowed (about 365% APR on a typical 14-day loan), lowered from $15 per $100 effective January 1, 2025. Loans are capped at $1,500 principal and 62 days. Rollovers and renewals are restricted under NB Reg 2017-23, and a new loan generally can't be used to pay off an existing one. Regulated by the Financial and Consumer Services Commission (FCNB) under the Cost of Credit Disclosure and Payday Loans Act, S.N.B. 2002, c. C-28.3, and its Payday Lending Regulation, NB Reg 2017-23.
Utility shutoff protection is new, and limited to vulnerable customers, not universal
Unlike Ontario's blanket seasonal disconnection ban, New Brunswick's protection is narrower and brand-new. NB Power introduced an interim moratorium for the 2025-2026 heating season (its first year) that runs December 1 to March 31, but it protects only customers classified as "vulnerable": those age 70 or older, with a documented medical need for powered equipment, or with household gross income under $70,000. Protected customers must still keep making partial payments and stay in contact with NB Power. Beyond that, a provincial emergency fuel/heating benefit of roughly $400/year exists for low-income seniors, but there's no LEAP-style general low-income energy program. Advocacy groups such as ACORN Canada are actively petitioning for one. Regulated by the New Brunswick Energy and Utilities Board (EUB).
Paid leave: unpaid only, for now
New Brunswick mandates zero paid sick days. Workers get 5 unpaid, job-protected sick days per 52-week period, after 90 days of employment. A government bill introduced in March 2026 would expand unpaid illness leave to up to 27 weeks; it had not passed into force as of this pull, so the current 5-day entitlement still applies.
Garnishment prevalence is unstudied, and the student loan default rate is national, not provincial
Wage garnishment prevalence is a confirmed data gap for New Brunswick, as it is for every Canadian province and territory: no Canadian equivalent exists to payroll-panel garnishment studies like the ADP Research Institute's in the U.S.; ADP Canada, Ceridian/Dayforce, and the National Payroll Institute were checked and none publish one. Statistics Canada's Survey of Maintenance Enforcement Programs tracks child- and spousal-support garnishment only, not general consumer debt. On student loans, the best available figure is the 8% national three-year cohort default rate for the FY2021-22 repayment-entry cohort under the federal Canada Student Financial Assistance Program (CSFA). New Brunswick participates in CSFA, but ESDC's annual report does not publish a province-level breakout, so this 8% figure should be presented as a national rate applied to New Brunswick, not a New Brunswick-specific one.
Get Help: Debt Relief & Financial Resources
New Brunswick residents qualify for the standard federal Canada Workers Benefit (CWB), unlike Quebec, Alberta, and Nunavut, which each have their own harmonized version. The maximum benefit is $1,633 for a single individual or $2,813 for a family (2025 tax year).
How New Brunswick Compares
New Brunswick carries the second-highest inflation rate of any Canadian province and one of the lowest minimum wages in the country relative to its own province-wide living wage figure.
Sources and methodology
- Statistics Canada, Labour Force Survey: Unemployment rate (August 2026).
- Statistics Canada, Consumer Price Index: Inflation (July 2026).
- Office of the Superintendent of Bankruptcy Canada: Consumer insolvencies, bankruptcies, consumer proposals (12 months to June 30, 2026).
- Statistics Canada, Canadian Income Survey: Median after-tax income (2024).
- Statistics Canada, New Housing Price Index (table 18-10-0205-01): New home prices (July 2026 vs July 2025).
- Statistics Canada: Labour Force Survey, CPI, Canadian Income Survey, Census of Population
- Office of the Superintendent of Bankruptcy: consumer insolvency statistics
- Statistics Canada: business openings/closures (table 33-10-0722-01), Job Vacancy and Wage Survey
- New Brunswick Insurance Board; MyChoice Database (via belairdirect.com): auto and home insurance premiums
- Canada Revenue Agency (CRA): income tax rates, GST/HST rates, Canada Workers Benefit
- Government of Canada (ESDC): minimum wage rates, EI regular benefits
- Human Development Council (Saint John): Living Wages in New Brunswick 2025
- Government of New Brunswick: Canada-New Brunswick CWELCC Action Plan; CBC News coverage
- Financial and Consumer Services Commission (FCNB): payday lending rules
- NB Power; New Brunswick Energy and Utilities Board (EUB): winter disconnection moratorium
- New Brunswick Employment Standards Act: sick leave
- PROOF (Food Insecurity Policy Research, University of Toronto)
- Canadian Radio-television and Telecommunications Commission (CRTC)
- Canadian Disaster Database (Public Safety Canada)
Figures on this page are pulled from primary Canadian government sources (Statistics Canada, CRA, ESDC, provincial regulators).